The Löwenbräu is an iconic Sydney venue celebrating traditional Bavarian food, bier and fun.

We were asked to update their branding to reflect the tradition and heritage and values of the brand, and to help distinguish it from its competitors.

We worked with an illustrator to create a unique look and feel, that would translate across their point of sale, online and outdoor campaigns.

We also created an online flash game where you can join an Oom Pah Pah band and perform to the tune of Edelweiss. You can also add in photos of your friends and share a video of your collective performance.