We recently launched a world-first campaign for Ray-Ban for the launch of their latest series of Rare Print frames. Utilising a combination of Google Maps, Facebook, Twitter & Foursquare, Ray-Ban Rare Places is social media for social people, a curated selection of 50 venues from around Australia that offers rare experiences to those that can find them.

Users can login - or 'check in' - using their favourite social network, post photos and recommmendations and discover new places and people. Check it out now and Support The Rare!