Meanwhile back at MF HQ...
Have you got friends or family overseas that you call/Skype/text/IM, but are never quite sure if they are asleep or not? With Missing Friends you won't ever accidentally wake them up again! Handcrafted by MF London, this App is available now for download on the iTunes Store.
A collaboration with Pedesterian TV & Macleay College, we developed the 'Start Up' series of creative talks to give students an insight (and inspiration!) for their careers. Featuring John Safran, Melissa from Fooderati & our own Nick Gower, MF branded & created the indentity for the event that we hope to see continue for many years to come!
Recently we entered our first ever Design Awards and turns out that the guys at Create Design Awards thought our work on the CATC Design School rebranding was awesome! Our Design Manager, Pete, accepted the Create Design Award in Melbourne last friday.
At Mentally Friendly we love making new friends, and we are so excited to announce the newest addition to our crew – Coles’ new fashion lifestyle brand Mix. The supermarket giant approached us in May to concept and manage the brand’s digital presence and social media strategy, both initially and on going. Watch this space!
We can't say too much, but we can say it is going to be big, and - as always with our projects here at MF - lots of fun! Coming soon…
Ever watched the Nickelodeon Kids Choice Awards and thought "Man, I'd love to slime that celebrity!". Well, now's your chance!!! Voting for the Nickelodeon Kids Choice Awards 2011 is now open, and we've built a Facebook App that lets you slime your fav celebs. Get involved kids!
Back in July, we launched Schwarzkopf's new Taft Full On Styling Powder, and enlisted the help of MTV's Erin McNaught and the Style Ninjas to teach Aussie Overstylers and Understylers the art of invisible style. In the first week that the campaign hit MTV screens, sales of the Powder quadrupled (!!!) and Facebook followers increased by a huge 10,000 fans. Go Ninjas!!!
Back in June, NRL and Telstra came to us to create a Facebook game that would stop the Nation for the 'Game That Stops A Nation', and we think we definitely met the brief! The 'Ultimate Origin Race' game had die-hard fans recruiting friends to the virtual 'teams', and as a result the NRL Facebook page ended up with over 370,000 fans! Go Team MF!!!
Here at MF we love our gadgets, so of course we were thrilled when Olympus Australia came to us. Helping with product launches (like the awesome new PEN camera) to the official site, plus launching Facebook Applications. There's plenty of exciting new Olympus projects on the horizon!
Seriously, who doesn't love Ninjas?
To launch Schwarzkopf's new Taft Full On Styling Powder, we enlisted the help of MTV's Erin McNaught and the Style Ninjas to teach Aussie Overstylers and Understylers the art of invisible style, encouraging people to dob in guys for a Style Intervention to be screened on MTV Australia.
Know a guy who spends more time on his hair than a girl? Or a guy who can't remember the last time he washed his hair? Nominate him on the Schwarzkopf Australia Facebook Page! The Ninjas need your help!!!
We all know that Monday's suck - so to make it a little more bearable for their Facebook followers, Famous Magazine alongside Bashful asked us to create a Facebook Application to give away double-passes to preview screenings of 'The Hangover : Part II'.
As a result, the Famous page nearly tripled it's followers, and we successfully made Monday's suck much less. High fives all round!
The State of Origin is the game that stops a Nation, and when NRL and Telstra came to us to create a Facebook game that would stop the Nation, we eagerly accepted the challenge!
Our Facebook 'Ultimate Origin Race' game required users to pull together a virtual team of 20 for their chance to win tickets to the State of Origin Semi-Final. Thousands of entries later, the competition was our most successful yet.
The Pure Bier Festival kicked off in April, along with a brand-spanking new website for the Bavarian Bier Cafe, designed and developed by us here at MF.
Cheers!
Like kids at christmas we are beside ourselves super excited to officially be able to call ourselves Schwarzkopfs digital agency. Stay tuned for some amazing projects over the next few months. the calendar is filling up quick!
Working alonside Stoke and Old El Paso, we just launched the new 'Rango' game. The aim of the game is simple; whack the pinata as hard as you can for a chance to win a solid gold Rango statue worth $20,000. We had the statue in the studio yesterday and damn that thing's heavy!
Good luck amigo!
The team at Mentally Friendly wish you all (except Johnny G) a Merry Christmas and a wonderful new year.
Our offices are closed from the 23th December till the 12th of January.
Surfs up!
This month we finished the naming, branding, website architecture and design for CycleNation soon to be Australia's premier cycling portal.
The branding consisted of sub-branding for Australia’s first national ranking system across the four major disciplines.
After re-branding CATC Design School last year we have just launched the new 2011 T1 Campaign. The idea was to show the composition of a design student and the student / designer lifestyle.
Print collateral will spam the East Coast and the web collateral is focusing on their distance education program.
Since the re-brand the school is seeing the highest intake ever.
We recently launched a world-first campaign for Ray-Ban for the launch of their latest series of Rare Print frames. Utilising a combination of Google Maps, Facebook, Twitter & Foursquare, Ray-Ban Rare Places is social media for social people, a curated selection of 50 venues from around Australia that offers rare experiences to those that can find them. Users can login - or 'check in' - using their favourite social network, post photos and recommmendations and discover new places and people. Check it out now and Support The Rare!
ray-banrare.com
Made with our friends: The Projects*
As part of a Australian Government national reading initiative we launched the Get Reading! iPhone Application. The GPS powered map feature allows users to find some of the amazing outdoor reading rooms being staged around the country, as well as the best user submitted places to read in their local area. The App was also packed with information on the 50 books you can't put down, including Synopses, Audio Podcasts and book chapters to read on your iPhone on the go.
Made with our friends: Stoke Agency
It's a girl! Mentally Friendly is very proud to announce the birth of a new project, boutique concept retail store 'Edition' in the shady streets of downtown Darlinghurst, Sydney Australia. Edition Store is the product of another Mentally Friendly project, leading Australian online boutique fashion portal The Grand Social, and for the clothes fanatics at MF is very conveniently located downstairs from our newly furnished Sydney offices on the corner of Crown & Liverpool Streets. Stocking a curated selection of labels such as Chronicles of Never, Ellery, Beat Poet and Trimapee, the space also functions as a creative art space, featuring unique exhibitions by artists such as Daniel Askill and Kasia Werstak & Alice Wesley-Smith. Drop in anytime and say hi to the team!
