"Commercial Arts Training College" was founded in 1983 and has 4 campuses nationwide. It is one of the largest colleges for Design in Australia, despite this, it had little sense of history. There was no strong relationships with the design industry, no formal alumni and there was no cross campus interaction.
Taking elements from the past and using them in a modern way was the foundation of the new look, the brand has been designed to evolve as the people within it, trends and the industry evolve too.
The new branding focuses on the school's pillars of individuality, equality, creativity and movement. Signified through the use of the circular device which accompanies the name.
As many different people will be working on some of the ongoing collateral, including students, the style guide was created to inspire and to show what can be done with the brand.
The brief was to "focus on the talent that exists within the individual" it was our job to empower the average person to believe they had creativity within and then to engage CATC to help them make those ideas reality.
130% Increase in school students & 70% higher sales leads since the rebrand and marketing campaign
The 2010 prospectus was the first collateral using the new branding to be rolled out. 64 Page Prospectus / Cyclus 5 colour print with embossed cover.
